Why Start A Blog For Your Business?
Blogging boomed during the last decade, with more and more individuals and businesses taking to their keyboards to create content for their readers.
On average, businesses who blog produce 67% more leads per month than those who don’t, and 60% of consumers say they feel more engaged with a brand after reading content on their blog.
From customer engagement to appearing in Google searches, there are so many reasons to start a blog. And, we’ve rounded up the top ones for you today.
Give people a reason to visit your website.
Why should people visit your website… like really, why?
Are you giving people a good enough reason to click through to your site and read what you’ve got to say? Especially if all you’ve got is a one-page site with information on how to contact you.
By publishing a regular blog with valuable content, you give your audience a reason to click through and to stay on your site.
A blog turns what would otherwise be a static page into a place where people can go for information, insight and knowledge, which brings us to our next point…
Establish yourself as an authority.
What makes your business different from your competitors?
You’re an expert in your field! You’ve got 30 years of experience! Sure.
But, it’s about backing those bold statements up. As they say, the proof is in the pudding!
Creating educational and valuable content for your blog is a brilliant way to provide value to potential customers and also establish yourself as an authority in your industry.
If you slowly build up a resource of blog posts and articles around a specific topic on your website, you become a go-to person for your product/service.
Give Google a reason to rank your website.
Appearing on the first search page of Google is a dream for most businesses.
And, while slapping up a few blog posts won’t get you that golden spot, creating engaging and useful content will (over time) allow Google to scan through your pages for relevant keywords and rank your website accordingly.
Give your brand a human voice.
People buy from people, not from faceless companies.
Blogging enables you to reveal the human side of your business; it gives it a human voice and allows you to engage and connect with your customers on a different level than merely through sales and impersonal interactions.
Is writing not your thing? We have a blog post on how to brush up your writing skills.
Writing really not your thing? Get help by working with a copywriter, or try another form of content like videos or podcasting.
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