Bloom joins the Better Business Act Coalition
At Bloom, business is a force for good. That’s why we’re proud to announce that we’ve joined the Better Business Act (BBA) coalition, a movement calling for a change in UK law to ensure every company aligns the interests of people, planet and profit.
Hull Business supports the Better Business Act
Current UK law doesn’t require businesses to consider their impact on the environment and society.
The Better Business Act seeks to change this by amending Section 172 of the Companies Act, ensuring that businesses must act in the best interests of all stakeholders - not just shareholders.
Bloom believes this is crucial in creating a more sustainable and responsible economy. By joining the Better Business Act, we declare the following:
Support the four basic principles of the BBA:
Aligned interests
Empowering directors
Default change
Reflected in reporting
Ongoing advocacy for the BBA and participation in future campaign activities.
Not undertake any corporate activity that would undermine the objectives of the campaign.
📸 Danielle Jensen
It’s time to reinforce ethical business practices
By joining the BBA coalition, we stand alongside over 2,900 other businesses advocating for change. The results of joining The Better Business Act supports the very things we need most in the world right now:
Prioritising ethical decision-making in our operations.
Championing sustainable business practices.
Supporting a fairer and more inclusive economy.
Bloom’s HEART-Led Values
By joining the Better Business Act, we’re actively shaping a future where business prioritises people, purpose and the planet because doing good should be the standard, not the exception.
Joining the Better Business Act coalition is a natural extension of our HEART-led approach:
Human - No fluff. No jargon. Just real connections with your customers.
Enriching – Content that informs, inspires and ignites action.
Authentic – Your voice. Your values. Unapologetically true to you.
Responsible – Accessible, sustainable strategies that work for people and the planet.
Trusted – Rigorously researched, reliable and credible storytelling.
“Bloom Creative has always strived to be a company that puts people and planet first in the way we work and the way we create, so joining the Better Business Act Coalition was a natural step. After all, there's no business or profit on a dead planet, and it should no longer be a choice for business owners to 'opt-out' of caring for our world and its people.”- Courtney Farrow, Founder of Bloom Creative.
The Better Business Act is about creating lasting change through collaboration. By uniting businesses of all sizes and industries, the coalition is not just pushing for legal reform but demonstrating the power of collective action to hold companies accountable for their impact on society and the environment.
Act now, get involved
We strongly encourage other businesses and individuals to support this movement. Your voice is crucial in building a future where all businesses contribute to tackling global challenges.
To learn more or get involved, visit the Better Business Act website.
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